Northborough Dental Surgery Privacy Policy & Data Handling

Please take time to read and understand our Privacy Policy which is issued by Northborough Dental Surgery, who’s registered address is 2b Church Street, Northborough, Peterborough PE6 9BN. These policies apply to “Northborough Dental Surgery”, the website and platform “”, and any sub-domain or any “App” we may attach to our business platform. By continuing to use our website, sub-domains and or Apps you are agreeing to our terms and have fully understood our Privacy & Data Handling policy.


1.0. We are committed to safeguarding your privacy online and created this Privacy Statement in order to demonstrate our best intentions in protecting the online privacy of users of our services.


2.0. By using our Services you consent to our gathering, use and disclosure of your information, as described in this Privacy Statement, the Terms of Service and the other documents, agreements and materials incorporated therein (collectively referred to as the Rules). This Privacy Statement may change from time to time and we will provide notice of changes as described in the Terms of Service.


3.0. Questions regarding this Privacy Statement should be sent to: The Controller of Data listed in this document.

3.1. In this Privacy Statement we aim to explain the following:

(a). What information does Northborough Dental Surgery gather?

(b). How does Northborough Dental Surgery gather information?

(c). How does Northborough Dental Surgery use the gathered information?

(d) With whom does Northborough Dental Surgery share information we gather?

(e) How may you access or update stored information about you?

(f). How does Northborough Dental Surgery protect your personal information?

(g). Use of Cookies; E-mail Pixels.


4.0. What information does Northborough Dental Surgery gather?

When ordering or registering on our site, as appropriate, you may be asked to enter your: name, e-mail address, mailing address or phone number. You may, however also visit our site anonymously. Like most websites, we use cookies to enhance your experience, gather general visitor information, and track visits to our website. Please refer to the ‘do we use cookies?’ section below for information about cookies and how we use them. Northborough Dental Surgery gathers information about you and your use of the Services as set forth below. We will never pass your personal details to a third party unless we have a contract for them to process data on our behalf and will otherwise keep it confidential. If we intend to refer a patient to another practitioner or to secondary care such as a hospital we will gain the individual’s permission before the referral is made and the personal data is shared. Personal data is stored in the [EU] whether in digital or hard copy format. Personal data is obtained when a patient joins the practice, when a patient is referred to the practice. The lawful basis for processing special category data such as patients’ and employees’ health data is:


Processing is necessary for the purposes of preventative or occupational medicine, for assessing the working capacity of the employee, medical diagnosis, the provision of health or social care or treatment or management of health or social care systems and services on the basis of Union or Member State law or a contract with a health professional. The lawful basis of processing personal data such as name, address, email or phone number is:


Consent of the data subject

Processing is necessary for the performance of a contract with the data subject or to take steps to enter into a contract.


4.1. Information about you. Northborough Dental Surgery collects personal information about you including, without limitation, personally identifiable information (such as your name, address, phone number and e-mail address) and some financial information (such as limited aspects of your credit card information for any rolling or repeat subscription services). For some of our Services we may also ask other information about you such as your age (as a security measure) or other demographic information. Northborough Dental Surgery may also collect your contact information and correspondence if you contact us by e-mail or letter.

4.2. We do not store or retain your full credit or debit card details. When payment is made you will transact directly with your card issuer and will be subject to their own particular Ts&Cs and privacy policies. We only supply the barest details of your card to effect card processing payment to take place during temporary communication through our platform with your card processor and our payment processing provider.

4.3. Information about your use of the Services. Northborough Dental Surgery collects information about your use of the Services including, without limitation, data about your computer (such as operating system type, browser type, software installed on your computer) and your web browsing information (such as referring URL`s as well as your IP address).

4.4. We may send you periodic emails. The email address you provide for membership or for any order processing, will only be used to send you information and updates pertaining to your order or request. If you decide to opt-in to our mailing list, you will receive emails that may include company news, updates, related product or service information, etc. Please note, that if at any time you would like to unsubscribe from receiving future emails from us, we include detailed unsubscribe instructions at the bottom of each email. If at any time you would like to unsubscribe from receiving any future emails or contact, you can email us on and we will promptly remove you from ALL correspondence. Please be aware that if you do unsubscribe, we will not be able to contact you in relation to your account or transactions or subscriptions or messages from other users/ members.


5.0. How does Northborough Dental Surgery gather information?

5.1. Northborough Dental Surgery gathers information that you submit on any Northborough Dental Surgery registration forms, surveys, questionnaires or other online forms. Northborough Dental Surgery gathers information about your use of the Services during such use, and you should understand that you are not anonymous to us.

5.2. Northborough Dental Surgery may also gather new information or update information from other sources including, for example, verifying and updating your address using third party services, using various methods to update your credit card expiration date or collecting information from our business partners.

5.3. Northborough Dental Surgery does not sell your personal information or allow access to your data to or by any third party.


6.0. How does Northborough Dental Surgery use the gathered information?

6.1. Northborough Dental Surgery uses your information to make your use of the Services more personalised and convenient. We use your information to display or deliver materials, such as e-mails, surveys, communications and content. Northborough Dental Surgery may use your information to target such materials so that they may be more relevant to you than materials that would be provided without the use of your information. We may use your information to make online transactions more convenient for you, such as pre-filling online forms that you may submit to us or, for some of our Services. You will have the option to opt-out of any communications or the like at the footer of each communication we send you. This is all aimed at assisting you to best manage the use of our services.

6.2. Northborough Dental Surgery uses your information to conduct and provide our own market and demographics research and data analysis services. Northborough Dental Surgery may also share the information with any sister companies we may have, in order to provide tailored offers and services. You can opt out of this service if you wish to on registration.

6.3 Northborough Dental Surgery uses your information to provide, support and maintain the Services including, for example, to monitor and diagnose the Services, to provide technical support, to bill you for the Services and to contact you with respect to the Services or other Online Web Services products or services.


7.0. With whom does Northborough Dental Surgery share information we gather?

7.1. Northborough Dental Surgery may share your information with our partners.

7.2. Northborough Dental Surgery may share your personally identifiable information with third parties that provide services on behalf of Northborough Dental Surgery. Such third parties do not have the right to use your information for any purpose other than to provide the applicable service.

7.3. Northborough Dental Surgery may share your personally identifiable information with its affiliates that protect your personally identifiable information from disclosure such as our payment processing provider, any relevant government agencies and data protection agencies.

7.4. Northborough Dental Surgery may disclose your personally identifiable information, any communications sent or received by you, and any other information that we may have about your account as follows: as may be required by law, regulation, rule or court order; pursuant to requests from governmental agencies or law enforcement authorities; as necessary to identify, contact or bring legal action against someone who may be violating the Rules; to operate the Services properly; or to protect Northborough Dental Surgery, our members or other third parties including, without limitation for data breaches and other emergency situations. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others’ rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

7.5. Third Party Sites and Co-Branded Services.

7.6. Northborough Dental Surgery may advertise, promote, reference, recommend or provide links to third party sites, services and products. Any third party sites we promote might have their own privacy policies, which may not comply with this Privacy Statement, even if the site, service or product is branded with Northborough Dental Surgery logo or name. Northborough Dental Surgery IS NOT RESPONSIBLE FOR THE PRIVACY PRACTICES OF SUCH THIRD PARTIES OR ANY OTHER THIRD PARTIES. We recommend that you review the privacy policies of any such third parties or links.


8.0. How may you access or update stored Information about you?

8.1. You may review and update your information stored as a part of your account by contacting our company and requesting such information.


9.0. How does Northborough Dental Surgery protect your personal information?

9.1. All of your account information is password protected for your security. Your billing information is transmitted and displayed using industry-standard SSL encryption. While Northborough Dental Surgery believes that it has implemented reasonable security, we cannot guarantee that our security measures will prevent unauthorised third parties, such as hackers or Phishers, from obtaining or accessing your information.


10.0. Use of Cookies; E-mail Pixels.

10.1. Northborough Dental Surgery uses a cookies feature of your Web browser to automate certain aspects of our Web site. Cookies are very small files that are stored on your computer and that enable us to recognize your computer each time you return to our site. By using cookies, Northborough Dental Surgery can keep track of your preferences, what you have already seen on our site and what you haven’t, and any personalisation you’ve done, without requiring you to enter a password every time you come back. Northborough Dental Surgery uses any information gathered using our cookies in compliance with this Privacy Statement.

10.2. Third parties, including advertisers with whom Northborough Dental Surgery may have a relationship, may also set cookies. Such third parties are responsible for placing and using such cookies and may collect information about you through such cookies; Northborough Dental Surgery does not have access to such cookies, control the use of such cookies nor control over the privacy policy of such parties. You can use “ad blockers” to your own preferences in such situations.

10.3. We may use an e-mail delivery and marketing company to send you e-mails. Pixel tags and cookies are used in those e-mail messages and at our website to help us measure the effectiveness of our advertising and how visitors use our site.

10.4. If you sign up for our newsletter, which is administered through Mailchimp we will store some of your information, including your email address, IP address and certain information about the links you click within the emails we send you, on a Mailchimp server. Neither we nor Mailchimp will ever sell your email address or share it with any other party, unless we are legally compelled to do so by a competent court or law enforcement agency order.

10.5. If you contact Mailchimp directly regarding your subscription to our newsletter, Mailchimp may contact you directly; otherwise, Mailchimp will never contact you. Only authorised Mailchimp employees have access to our subscriber list. You are always free to unsubscribe from our newsletter, but as long as you are registered with Northborough Dental Surgery we may use Mailchimp to send you information about your account.


Telephone: 01733 253241